Have you ever wanted to stitch together content from multiple social media sources in order to present a unified story of an event, neighborhood, or topic?
Imagine, for example, that you want to highlight a classic neighborhood with beautiful homes where you have a few listings. Let’s say the neighborhood has a rich history, too. With Storify, you might take photos of the area from Instagram and pair them up with Facebook posts about your listings and mix in YouTube videos about famous or important public figures who have lived nearby. This way, you can tell a story about the neighborhood. It’s marketing that’s more sophisticated than raw advertising.
Storify is the tool that lets you do that. Not only can you “curate” content from many sources, but you can also add headlines, your own copy, links, and more.
Of course, you don’t have to use the tool for marketing. You might use it like a diary for a fundraiser, or to document testimonials from clients. (Think: Their tweets, videos, pictures of move-in day, etc.)
Definitely check out the tour of Storify to learn more. It’s a fascinating way to “bind” all of these different social media sources online into a cohesive narrative:
