As readers of Tuesday Tactics know, we’re always on the lookout for platforms which promise to benefit both agents and homeowners. Recently we came across HomeLight, an interesting new company which provides buyers and sellers an “intelligent matching” system for finding the right agent.
According to HomeLight, buyers and sellers sign-up, provide a little information about their situation, and the service “analyzes over 27 million transactions and reviews to determine which agent is best for you based on your needs.” The platform claims to be unbiased, as agents can’t pay to receive preferential treatment, and it also promises to provide potential matches in as little as two minutes.
Of course the service makes its money on the agent-side of the equation. According to HomeLight the service is absolutely free “aside from a 25% broker-to-broker referral fee if and when you close business that’s sourced from our platform.”
Agent testimonials suggest the service does provide productive referrals which are often a natural match for their level of expertise.
Learn more about how you might leverage HomeLight to grow your business here:
