An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career Alexa and Google Home Record What You Say. But What Happens to That Data? (10 minute read) Why [...]
From hoaxes to political propaganda, we’ve probably all received alarmist emails from relatives and scrolled past disinformation on Facebook and Twitter. The rise of fake news and sensational, unverified stories published online has created a genuine problem with the credibility of the internet. While social media companies claim to be unable to stem the tide [...]
An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career 5 Apps to Help Agents Create Compelling Content (5 minute read) Why it matters: Why it matters: If you’re [...]
The real estate industry often claims to be wide open to experimentation with new technology. Twenty years ago, in the earliest days of the mainstream internet, real estate pros were interested how VR tours, “web listings,” and how text-for-info riders might be leveraged to reach buyers and serve sellers. In the past five years, the [...]
An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career Escape the Echo Chamber: How to Fix Your Facebook News Feed (7 minute read) Why it matters: Given the [...]
In case you weren’t able to attend the REALTORS® Conference & Expo in Orlando, FL, you might want to check out this quick article on “4 Tech Habits Putting Your Business at Risk.” As the article points out, you are responsible for the security of your clients’ information, and there are simple ways you can [...]
Have you ever moved offices? Most people have at least once or twice. Some people move almost every year. Keeping people updated about the change personally isn’t so hard, but for search engines it can be a different story. Sometimes old office locations persist, regardless of how hard you try to keep them all up [...]
Facebook ads are a powerful way to generate leads, find prospective buyers and sellers, and optimize your marketing spend. There are lots of tips out there on how to maximize your ROI and craft ads. But recently Pro Publica reported that Facebook’s ad targeting system may violate the Fair Housing Act of 1968. From the piece [...]
An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career. The Chatbot that Will Force Your Landlord to Fix a Leaky Tap (4 minute read) Why it matters: The [...]
Not every listing photo is staged to be in a fashion magazine or architectural digest. Sometimes a home must be photographed with the owner’s furniture and possessions in plain view. While the main concern in the past has been cleanliness and curb appeal, there’s also an often overlooked issue with photographs of a home: Privacy [...]
