An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career
Omotenashi and the Service Split
(3 minute read)
Why it matters: In a world where self-service is increasingly the norm, Seth Godin introduces us to the Japanese concept of “omotenashi” and where delivering service fits in a world where systems and processes are designed for self-service and cost-cutting.
You’re Not My Friend
(5 minute read)
Why it matters: In a world where personal referrals and endorsements are increasingly important to fostering trust and genuine human connection, too many of us are used to introducing even the most fleeting acquaintance as “my friend.” Adam Grant, Wharton professor and author of Give and Take, explains the pitfalls of this and his criteria for what makes a friend a friend.
Technology Alone Won’t Make You Better at What You Do
(5 minute read)
Why it matters: Cal Newport, author of the excellent and contrarian books Deep Work and So Good They Can’t Ignore You provides his thoughts on some concepts from Kentaro Toyama’s 2015 book, Geek Heresy: Rescuing Social Change from the Cult of Technology. Given how much new technology is foisted on agents, you might find this piece refreshing. In particular: “[T]echnologies primary effect is to amplify human forces. Like a lever, technology amplifies people’s capacities in the direction of their intentions.”
