There are great advantages to using video in your real estate marketing efforts. The statistics prove it. More than 85% of homebuyers and sellers want to work with agents who use video. In fact, real estate listings with videos receive 403% more inquiries than those without. (Source: National Association of Realtors and AU Real Estate Group)
Despite the advantages, you’ll find many agents don’t know where to start. Screencast-O-Matic is an online screencasting and video platform take the guesswork out of video production. Screencast-O-Matic’s Deluxe video editor gives agents the ability to easily customize their real estate videos using pictures, video files, animations and more.
Here are several ways real estate agents can use video to enhance marketing efforts:
1. Informational Updates: Expert informational videos build credibility and provide buyers and sellers with valuable advice to aid in the real estate process. These short videos include information on the current housing market, tips on the home buying process and more!
2. Neighborhood Profiles: Location is everything! For buyers, a neighborhood is just as important as the home itself. Show local hot spots, schools, and nearby amenities.
3. Featured Listings: It’s easy to take your smartphone and start taking video of your listing. Think of what makes the property unique and appealing. It only takes a few quick edits to make your listing video shine from all the others!
4. Testimonial Videos: One great way to attract more clients is to have an exceptional review. Have clients do a quick testimonial video and share it.
5. “About Me” Profiles: A great way to connect with out-of-town buyers is to share a video about yourself. This builds a connection and provides a personal touch.
You have a lot of video options out there, but we were really impressed by the technology Screencast-O-Matic provides.
There’s a free program to try, and if you like the platform, the deluxe package is only $18/year. Check them out:
