An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career.
Can’t Buy a House With Cash? You Can Still Land the Home
(5 minute read)
Why it matters: Cash is king, but not everyone can afford to be royalty. In a hot market where cash buyers are plundering the inventory, teach buyers how they can get an edge. This practical advice is excellent for both helping clients face reality and educating them on practical approaches when they’re hunting for a home.
Key Tips to Give Your Website Curb Appeal
(8 minute read)
Why it matters: Sometimes when we’re out there encouraging sellers to trim their yard and paint their front doors, we turn a blind eye to our own home on the web. When was the last time you watched while someone actually tried to use your website? Have you looked at it on a mobile device? It’s easy to assume what we setup a while ago is still working for us, but everything is subject to the ravages of time and technology. Take a moment and learn what you’ll need to do to make your site shine.
Stats that Will Make You Re-think Your Real Estate Business’s Email Marketing Strategy
(7 minute read)
Why it matters: Email marketing is only powerful if you’re leveraging insights to refine how you use it. But what does that mean, exactly? The folks at Zurple give some prime examples of ways to increase open rates and better reach your leads. According to the piece: “Buyer leads can hide behind the curtain of the internet and make it difficult for agents to gauge what stage of the buying cycle they are in. Without data on leads it’s impossible to personalize email responses.”
