An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career.
“Selling a dream”: A Wave of Land Listings Marks Shift in LA Luxury Resi Market
(8 minute read)
Why it matters: How much do you know about land listings in luxury locations? Are you familiar with “entitled land,” versus lots not yet cleared for residential development? What’s driving the increase in land listings in L.A.? There’s lots to learn in this piece from the real deal, including how a developer bought a parcel 15 years ago for $6M and now has it on the market for $60M.
The Pros and Cons of Marketing Yourself as a “Luxury Real Estate Agent” When You’re Not
(6 minute read)
Why it matters: Dollar signs in your eyes and prestige in mind, you may think that branding yourself as a “luxury real estate pro” is the way to go. But there’s a lot more to consider than the listing price of premium property. Get some perspective with this dive into the pros and cons of making a play for luxe.
