Great Read Roundup: Investing & Prospecting


An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career.

How to Invest in Real Estate With a Self-Directed IRA

(8 minute read)

Why it matters: Did you know Self-Directed IRAs can be used to invest in real estate? According to this piece by The Balance, “Perhaps the biggest benefit of using a Self-Directed IRA to purchase real estate is found in the potential tax benefits,” and “active investors may buy, sell, or flip properties and move funds from one project to another and still maintain the tax-deferral status of the IRA.” This piece is a valuable and current primer on using retirement funds to invest in real estate. Many of your clients may not realize the benefits.

Dirt Moguls: Why it’s Better to Own a Dirt Lot than an Old Building in a Housing Boom

(4 minute read)

Why it matters: What to you want to own in a hot market? A vacant lot or a home? This short piece by our friends at The Hustle is eye-opening. From the article: “According to new research from the Federal Housing Finance Agency reviewed by The Washington Post, the value of land in hot real estate markets rises faster than value of houses in those same markets.” Dig into the numbers!

11 Best Real Estate Prospecting Letter Templates for 2019

(10 minute read)

Why it matters: Those wizards at The Close write, “Let’s face it. The rumors of the death of real estate prospecting letters have been greatly exaggerated. Older homeowners in particular still respond very well to the gold old USPS, and since almost everyone else is sick of online ads, you might be surprised with the response rate you get from your letters.” Grab some free content! Here are 11 letters you can copy and paste right from your browser.

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