An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career.
Attract and Retain More Millennial Clients
(5 minute read)
Why it matters: Back in 2017, NAR’s Home Buyer and Seller Generational Trends Report revealed that 36% of all home buyers in 2017 were 37-years-old or younger. The so called “Millennials” are now between 23 and 38 years old. Think it might make sense to work this demographic hard? Here are three tips for connecting with this potentially profitable wave of home buyers.
The Dying Art of Conversation
(6 minute read, or 72m podcast)
Why it matters: This podcast between the Farnham Street’s “The Knowledge Project” and author and speaker Celeste Headlee “shares a number of ways anybody can improve their communication skills immediately, what the three levels of effective listening are, and identifies the fatal faux pas that will suck the wind out of any conversation.” Scroll down for highlights if you don’t have time to listen to the episode. Real estate depends upon face-to-face communication!
Cognitive Journaling: A Systematic Method to Overcome Negative Beliefs
(30 minute read)
Why it matters: Somewhat longer than our average read, this excellent tutorial presents itself as “a complete system for using principles of cognitive behavioral therapy to overcome your own problematic emotions and behaviors” through journaling. Connecting with clients isn’t the only thing that matters to building a healthy business. You must also be able to connect with yourself.
