An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career.
7 Ways to Improve Your Prospecting for 2017
(7 minute read)
Why it matters: There are some fundamentals which are easy to overlook, and the careful maintenance and development of prospects is one of them. In this piece by Nico Hohman for NAR’s YPN Lounge blog, he shares many actionable tactics for tuning up your prospecting. In particular, check out “Leveling Out Leads,” “Calendar Checking,” and “Thank You Thursdays.”
Three Excellent Books on Long-Term Investing
(6 minute read)
Why it matters: As you court buyers and sellers, your wisdom as a trusted source of sound financial and property information is perhaps your greatest asset. In this article from the NY Times, you’ll get an overview of three excellent books on long-term investing which you can share with your clients. (You might even consider investing in some copies of these as closing gifts.)
5 Ways to Troubleshoot Your Home Search
(5 minute read)
Why it matters: Do you have a client who just can’t seem to find the perfect home? Use this article from Zillow to help frame conversations you can have about adjusting home search parameters. It touches on neighborhood choice, cosmetics, and cash issues.
