An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career.
Why Marketing To Millennials And Other Generations Is Pointless
(4 minute read)
Why it matters: In the age of Big Data, painting with the broad strokes of generational labels is a waste of time says Jessica Kriegel of Oracle in Forbes. “Marketers are better served segmenting desirable consumer groups using a variety of other qualifying demographics, such as education and income,” she writes. Generational headlines get clicks, but they might not make you a better marketer. Here’s a grain of salt you can use to season your marketing plan. (Tip of the hat to Lilly Hughes for recommending this piece!)
The Benefits of Small Teams & the Keys to Managing Them
(8 minute read)
Why it matters: Thinking of growing your team? Be careful how big you set your sights. This piece on the benefits of keeping teams small and agile might reframe your thinking. While this article is geared slightly more towards tech companies, you can learn a lot about the benefits of small teams and how to realize those benefits.
66 Ways to Protect Your Privacy Right Now
(15 minute read)
Why it matters: You don’t have to take action on all 66 of these tips from Consumer Reports, but even reading the list of this practical advice will make you (and maybe your clients… hint, hint) vastly more aware of privacy issues and areas where you may be at risk. The point isn’t to spread fear… it’s to provide simple, actionable task you can use to make yourself more secure in the information age. A great piece to share with others.
