An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career.
Upgrade and Update: Get More People to Your Open House
(5 minute read)
Why it matters: Driving interest in your listings and boosting open house attendance is key if you want to find the right buyer for a home. This brief, thoughtful piece will help you consider whether a home could benefit from upgrades and updates in order to improve a listing’s position in the market.
Use Your Expertise to Justify the Commission
(8 minute read)
Why it matters: As long as agents earn a living by commission, clients will haggle about agent value. You probably deal with this on a weekly basis, so take a moment to start this 3-part series about reinforcing your value and justifying your commission. Many great points worth repeating here!
The Counteroffer: Negotiating a Real Estate Deal
(7 minute read)
Why it matters: Clients are often woefully unprepared for the offer and counteroffer process. Smoothing negotiations is one of those areas where you can truly shine as your clients’ representative. This piece will help demystify counteroffers and provide sound counsel before negotiation time arrives.
