Right now, agents all over the country are watching their markets surge with buyer and seller interest. As often happens in a recovery, the day-to-day of keeping up with business can keep you from working on essentials that will help you thrive should the market contract in the future.
We’ve put together a list of everyday tasks you should consider undertaking in order to help ensure your business is strong enough to withstand fluctuations. To those of you just starting out, this could be considered a list of “The Big 10 Fundamentals”:
1. Email at least two past clients you haven’t talked with in a while (or two previous professional contacts).
2. Read at least three articles focused on developments related to the real estate industry. (Or continuing education in the real estate space.)
3. Follow-up with any open loops on current deals, even if it’s just to check-in and remind people you’re still waiting on a response. (People need prompting… friendly prompting.)
4. Reach ”inbox zero” by responding to any client- or lead-related emails before 24 hours is up.
5. Share at least three interesting links/articles with your contacts on social media (or via email, personally).
6. Examine active goals and reflect on whether or not they are still aligned with your passion.
7. Review your other to-do lists for the day. Ask yourself: Are they aligned with your goals?
8. Start at least one casual conversation with someone you don’t know well (or at all).
9. Get some unplugged exercise in: Even if it’s a fifteen minute walk, stretch your legs and open up your mind. You’d be surprised how much can get mentally processed in this space.
10. Give yourself a few minutes each day to take stock of what you’ve accomplished so far in your career.
This won’t take all day… far from it, in fact. But if you manage these items consistently every day, you’ll be on your way to building a durable real estate career.
