Sharing business cards over cocktails at networking events is no way to make new contacts in 2020. Large in-person industry gatherings, which provide opportunities to establish connections and swap business tips and customer referrals, are a thing of the past thanks to the COVID-19 pandemic. But the need for social distancing shouldn’t stop you from building relationships; you can still expand your network from afar.
There’s good reason to focus on virtual networking: More remote workers, freed from the bounds of a commute, are rethinking their lifestyles and considering long-distance moves—and you want to capture those out-of-town referrals. By broadening your online network, you could discover more opportunities for referral swaps, which, in turn, could lead to extra commissions and more clients
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