Are you using “hashtags” on your Facebook posts? The hashtag is often used on social media sites like Twitter, Facebook, and Instagram to include posts under a certain topic.
They earn their name from the number sign, or “hash” (#) which begins the term. When a hashtag is used, it is often turned into a link by the website, and when you click on the hashtag, a list of status updates, posts, or tweets also sharing the hashtag are displayed.
(For example, click the hashtag #realestate to see this in action on Twitter, and this hashtag, #openhouse to see results on Facebook.)
Some tips from the graphic:
- Use them sparingly… not in every post
- Hashtags must be all one word (no spaces)
- Capitalization doesn’t matter
- Research a hashtag before you use one to make sure it works
Originally featured on the pijnz.com website, creators of mobile content management systems: