Curious what drives people to engage with your content on Facebook? This handy infographic from AmericanExpress OPEN and SocialMouths shows you some surprising facts about what draws people in when it comes to posts:
http://allfacebook.com/files/2012/11/science-of-facebook-engagement.jpeg
Some surprising stats:
- Posts 80 characters or less get 23% higher interaction rates.
- Use of emoticons gets a 57% higher “LIKE” rating.
- Asking fans to write their own captions for photographs gets 5.5x more comments.
Check out the infographic for more interesting insights!
