An ongoing feature in Tuesday Tactics is our “Great Read Roundup” in which we highlight some of the best pieces we’ve read recently and why they might expand your mind or help with your real estate career.
Instagram Influencer Marketing: Selling a Luxury Property
(6 minute read)
Why it matters: Instagram has fast become a social media platform which engages audiences and delivers results. Many agents have learned to use Instagram to generate leads, market their brand, and create deeper connections with clients and prospects. Now, agents are turning to so-called “Instagram Influencers” to help them generate property buzz. Learn all about it in this brief piece on selling luxury properties with Instagram Influencers.
Social Skills: Marketing Listings With #TransformationTuesday
(5 minute read)
Why it matters: Here’s another killer social media marketing tip you can use to garner more attention for your listings. Called #TransformationTuesday, this popular hashtag targets people who love to see before/after shots. While they’re not all real estate pics, there are an increasing number of agents leveraging the tag across multiple social media platforms to drive interest. Be sure to check out the included link to a Forbes article which shows how two NYC brokers are integrating this tag in their marketing approach.
Inside Sales Agents: How to Scale Your Real Estate Business
(8 minute read)
Why it matters: There comes a time when you need to rely on more than your own chops to grow your real estate business. As this article says, “Even if you are killing it, if you are the best person at your business or too critical to the daily grind, you are going to hit a ceiling. You can only do so much!” Here’s where “inside sales agents” can come in handy. Learn how to integrate these crucial professionals into your business.
