Have you ever moved offices? Most people have at least once or twice. Some people move almost every year. Keeping people updated about the change personally isn’t so hard, but for search engines it can be a different story. Sometimes old office locations persist, regardless of how hard you try to keep them all up to date. This can have a huge impact not only on people’s ability to find you via online maps, but it can also hurt your visibility in search engines.
When Google validates its data against major business listing directories, it wants to see consistency. According to experts in local search inaccurate data communicates to Google that a business isn’t established and less trustworthy. This can hurt your ranking or even impair your ability to show up on local search results.
One service which helps you keep your address and contact information properly “pushed” to all the right places is Moz Local. In addition to keeping this info accurate, Moz Local can help you “monitor your published listing’s status and track the impact of location management on search engine results over time.”
While the service isn’t free, it is affordably priced (about $84/year currently) and might just save you a lot of time in the long run.
Moz Local also has an excellent free resource for learning about Local Search Marketing:
https://moz.com/learn/local-marketing
Learn more about Moz Local here:
https://moz.com/local/overview
