Facebook has announced three new tools to help you more effectively market content on your Facebook Fan Page: Scheduling page posts, sponsored post segmentation, and Page admin permissions for third party applications.
While you can read about all three features on the official Facebook announcement, the scheduling of page posts is one of the most interesting new features. Now you don’t have to use HootSuite or Buffer to “queue up” posts for your page. You can even decide not to publish the post, as long as you unschedule it at least 3 minutes before it is scheduled to run on the page.
This is powerful because it allows you to keep your page fresh even when you’re not going to be around to post. Going on vacation? Simply schedule posts for your business page while you’re away. It also allows you to time posts for events (holidays, times of the month when you’re busy, etc.).
You can read the details here:
https://developers.facebook.com/blog/post/2012/07/23/new-marketing-tools-for-pages/
Also a good overview:
http://thenextweb.com/facebook/2012/07/24/facebook-rolls-out-scheduled-posts-segmentation-and-more-for-pages/
