Love them or hate them, Zillow is a behemoth presence for home buyers and sellers. There’s no sense in pretending otherwise. With that in mind, you should make the most of your participation in the site, and a good place to start is with your profile.
The recent article, “How to Optimize Your Zillow Profile” by Kristina Brunnler details five key areas you’ll want to tune up in order to garner more attention from visitors to the site. These include:
1. Your credentials (including your status as a Realtor® as well as any other accreditations).
2. Your track record. (Yes, you can add past transactions to your profile, and there’s a link to how in the article.)
3. Your website’s link. This matters for a number of reasons from SEO to capturing leads.
4. Languages spoken. If you’re multilingual you have a big advantage! Don’t neglect to mention it here.
5. Social media links. Be sure to clue people in to all of the platforms you use professionally.
6. Add video. There are instructions on how to add it, and it’s quickly on its way to becoming the king of lead gen content.
Read and learn more here:
http://blog.zurple.com/how-to-optimize-your-zillow-profile
