“Thousands have lived without love, not one without water.”
Those of you who garden may be familiar with rain barrels. They’re especially popular in urban landscapes and areas which experience long, dry seasons punctuated by heavy rainfall. According to Wikipedia, “Rainwater tanks are installed to make use of rain water for later use, reduce mains water use for economic or environmental reasons, and aid self-sufficiency.”
When it’s pouring, the last thing you think about is needing to water the lawn. You might even be worried about new plants getting flooded out or washed away. (Or the back pain of weeding once the rain is absorbed.)
Eventually, though, a dry spell comes. And that’s where the rain barrel is handy. All that surplus water will be waiting for you when things dry up.
By now, you probably know we’re not just talking about rain. We’re talking about making it rain in your business. As markets heat up, you may be experiencing more “rain” in your life than you have in years. It can be exciting. Your business is going to grow like crazy, right?
When it’s pouring, it’s easy to forget that things can get dry again. Many agents let their prospecting and client relationship building slide a little in a rainy season. “I don’t have time to keep in touch with everyone with all this new business,” is one common complaint.
Woe to you who neglect relationships in the rainy season! Get your rain barrel in place by setting aside a little time every week to cultivate new relationships and maintain old ones. (The new My Real Helper website has lots of pre-written content you can access for a fraction of the cost it would take you to write a thoughtful note or newsletter post yourself.)
We’re very proud of everyone out there who has survived the drought, and we’re glad to welcome the new shoots we see springing up in real estate, too. But please: Be prudent. Keep an eye on the long-term view and your garden will always be lush!
