“To often a vast collection of possessions ends up possessing its owner. The asset I most value, aside from health, is interesting, diverse, and long-standing friends.”
Warren Buffett, American business magnate, investor, and philanthropist.
Networking is one of those words that makes some people bristle. This is especially true of the introverts out there who both fear and dislike the idea of networking because of its inherent self-interest and implied lack of authenticity. Yet networking is absolutely essential for real estate pros.
If you have a negative association with networking, I’d like to suggest a subtle mental shift which might help you forge important connections and build your business along the way.
Taking a cue from Warren Buffett, I’d like to suggest that instead of networking, you’re on the hunt for long-term friendship equity.
Long-term friendships truly are one of life’s most valuable assets. Instead of networking for leads, imagine you are networking for true friends. Imagine that in the process of meet-and-greets, neighborhood parties, and open houses, you’re not looking for short-term business so much as you’re hoping to find a few folks who might be in your personal portfolio for ten, twenty, or thirty years.
This sort of openness will pay real dividends. Along the way, you’re sure to make acquaintances who are friends for a season, or even for a few deals. And for those who go the distance, you’re sure to receive business from friends-of-friends, as its often in those secondary networks where a lot of business resides.
Make this small change to perspective on networking, and you might just find you enjoy it more than you expect. Get out there and build some genuine friendship equity.
