Photo retouching used to be an expensive, time-consuming process which seldom made it practical for agents dealing with a large number of listings. While you might have had paid to have your headshot refined back in the day, there was no way you could budget for transforming subpar property pics. Then came along Photoshop, and [...]
There’s a lot of talk about what makes a good real estate ad, how agents brand themselves, and ways to generate leads from marketing, but seldom do we get to see a collection of compelling examples together. This piece corrals 25 ads spanning a variety of media, from video to print, and is well worth saving for [...]
Just like your wardrobe and your personal appearance, the car you drive as a real estate pro is an important part of your overall image. When you pull up in their driveway for a listing appointment, what do they see? If you drive them to see houses, what is their experience like? And let’s not [...]
