There’s a virtual avalanche of social media advice out there for business, but no one quite breaks it down for real estate as helpfully as Katie Lance. Katie covers a wide array of topics for multiple platforms, including Instagram, Facebook, and LinkedIn. Her advice isn’t boilerplate– it’s highly specific and nuanced, hallmarks of someone who actively [...]
There are great advantages to using video in your real estate marketing efforts. The statistics prove it. More than 85% of homebuyers and sellers want to work with agents who use video. In fact, real estate listings with videos receive 403% more inquiries than those without. (Source: National Association of Realtors and AU Real Estate [...]
Love them or hate them, Zillow is a behemoth presence for home buyers and sellers. There’s no sense in pretending otherwise. With that in mind, you should make the most of your participation in the site, and a good place to start is with your profile. The recent article, “How to Optimize Your Zillow Profile” [...]
Here’s why Google+ is more than a social networking site, and why your real estate career may come to depend on it for new leads.
How to make your website content work harder for you.
Here’s a tool to improve the number of leads you capture via your website.
Fantastic new blog posts and letters are now available from My Real Helper for June 2013!
Don’t use Twitter? Maybe these tips will help you see why it’s such a powerful networking tool.
Here’s a serious business case for learning Google Analytics and a fantastic resource for teaching yourself how to use it.
What can we learn about our own social media presence from the Hostess snack food company?
