The Closing Word: Equivocate


Image of Closing Word IconThis week we continue our vocabulary-building series, “The Closing Word.” Each week we provide a new word to help build your vocabulary and show you how to specifically implement it in business. A well-spoken, intelligent agent inspires confidence with clients and colleagues alike.

This week’s closing word: equivocate

Pronounced: (i-KWIV-uh-kayt)

Verb:
Use ambiguous language, especially in order to mislead or avoid committing oneself.

Synonym:
prevaricate

Example:

“When I didn’t win the listing, I asked them what I had done wrong. I could tell by the way they equivocated that I would never find out the truth.”

“I never equivocate when it comes to pricing a home. I’ll explain my precise reasoning.”

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