This week we continue our vocabulary-building series, “The Closing Word.” Each week we provide a new word to help build your vocabulary and show you how to specifically implement it in business. A well-spoken, intelligent agent inspires confidence with clients and colleagues alike.
This week’s closing word:
Pronounced: (OB-doo-rit, OB-dyoo-rit)
adjective:
1. Stubbornly refusing to change one’s opinion or course of action.
2. Hard-hearted: resistant to emotions.
Example:
“I wish I had better news, but the seller is completely obdurate on the topic of the concessions and price. Should we consider other houses, or are we willing to accept their terms?”