As a real estate professional, you want to grow your business, and marketing plays a large role in capturing the attention of potential clients. A 2020 study by the National Association of Realtors (NAR) found 87% of home buyers purchase their home through a real estate agent. It’s evident there’s a market for real estate agents. how do you create an impact and stand out in a crowded marketplace? Turns out, your listing strategy can make or break your agency.
Sometimes, however, the best remedy for marketing fatigue is thinking outside the box and identifying ways your primary marketing channels – website, SEO, email marketing, paid advertising and social media content – can differentiate your agency or brokerage from the competition.
Below, you will find real estate marketing ideas top agents use to promote their businesses. Whether you’re just getting started or are an experienced realtor looking to attract new clients, these tips will help you create a successful marketing plan.
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107 Outside-the-Box Real Estate Marketing Ideas & Tips (With Examples)