Here’s a report you may find interesting from the website HousingEconomics.com, which takes a look at the distribution and growth of 55+ age-group households across the U.S. As you think about your marketing plans for the next 5 − 15 years in terms of targeting potential downsizing, condos, and accessibility issues, this report may help shape your thinking.
55+ HOUSEHOLDS ARE NEARLY EVERYWHERE
by By Paul Emrath, Ph.D., Economics and Housing Policy Group, National Association of Home Builders
Looking at the incidence of 55+ households with data from the Census Bureau’s American Community Survey (ACS), this article finds that:
- About 38 percent of U.S. households are headed by some age 55+.
- In every state, the 55+ category accounts for over 30 percent of all households.
- The 55+ household share is also over 30 percent in 97 percent of all counties.
- At the high end, 44 counties have a 55+ household share of over 60 percent.
- Five Florida counties stand out, combining a 55+ household share over 60 percent with relatively large populations (at least 38,000 total households).
This report might also be handy as a reference, if you’re creating blog posts, “fact sheets” or other research-based marketing messages targeting the 55+ segment.
