While photos may initially grab a buyer’s attention when browsing online real estate listings, it’s the property description that keeps them interested. A real estate listing description tells a home’s story and provides the buyer with insight about what it’s like to live there.
According to some recent housing trends reports, 78% of sellers value an agent who promotes their listings on real estate websites, and 83% of sellers promoted the sale of their homes with the help of an agent. This means that as an agent, you will often be tasked with writing real estate descriptions. This guide explains some of the best practices on how to write a real estate listing description.
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Writing Creative Real Estate Listing Descriptions: 3 Pro Tips (and a Warning!)
